Motivating Teams – How to get clear on ‘The Dream’
Your people can be your most valuable asset or your biggest liability. It really depends on how motivated they are to achieving your company’s goals. So this month we’re giving you the step-by-step tools to motivating your teams to success, starting with ‘The Dream’.
Think of your business like a professional sport. Your team are the players and you are the coach guiding them to getting points on the scoreboard and ultimately to win the game. A good team believes in ‘The Dream’ (winning) and more importantly they want to win. They’re all working together in the direction of that goal. An unmotivated team might be sluggish or failing to get those points on the scoreboard. They might look to lay blame with the coach or their teammates rather than accepting their responsibility, leading to lower morale after every failure.
The number one difference between those teams comes down to those players taking ownership of their contribution to the scoreboard & really wanting to win. So how do you get them there? You, the leader, need to be crystal clear on your ‘Dream’ for the future and sell that to your people every day. After all, it’s hard for your team to kick those goals if the goal post keeps moving.
How to get clear on ‘The Dream’ in 3 steps
- Ask your self “Why am I in this business?”Has that reason changed over the years or is it still them same? Do you still want to be there? Are you still motivated about achieving the company goals?Your passion has a trickle down effect in your business. Whatever your answers are to these questions, the next question to ask yourself is “what am I going to do about it?”If you’re having trouble with your “why” we strongly recommend starting with this video.
- How do your business goals reflect your “why”The next step is to get really specific with your goals for each area of the business. Be clear about where you want to be in the next year, five years and ten years from now. Make those goals specific, measurable, achievable, realistic and timely (SMART).Most business owners have a pretty good idea about those goals, but now is the time to write them down. Examine each goal closely and get really clear about how each of those measure up against your “why”. Are they a reflection of how you’re going to achieve your true purpose for being in this business? If not, make sure you reassess.
- What’s in it for your staff and your customers?This is the most critical part of motivating your team and creating a business people love to tell their friends and colleagues about.Motivating your staff and incentivising your customers is more than giving them a good price or a fair salary. It’s about showing them the reason you’re passionate about succeeding and sharing that with them.
When your staff believe in ‘The Dream’ you hold for your business and the steps you want to take to get there, they want to play the full 80 minutes of the game and get the best possible result every time. When they’re invested in that dream, it’s because they want to succeed, not because you’re paying them a salary.
Selling your dream to your staff and customers in a way that makes them believe too is the most critical element to being a successful leader, not just in your business but also in your industry.
If you have done all three steps, you now have ‘The Dream’ for your company.
Next week we will give you the keys to the fourth step that many business owners and managers struggle with: sharing or selling ‘The Dream’ with their staff and customers. Getting the people who work for you to buy into ‘The Dream’ and not only help you sell it but be passionate about working with you to achieve it. Until then if you have any comments or feedback we’d love to hear from you in the comments section below.